Leveraging Accreditation to Grow Business Programs in Fluid Times

In keeping with the changing times and the ACBSP 2020 Virtual Conference, the ACBSP Marketing Committee is convening a panel discussion focusing on student recruitment utilizing the ACBSP brand. This is the fifth year of this interactive session with participants engaging in a discussion on current enrollment challenges, discussion of creative techniques to grow and expand business programs across, as well as placement of branding materials to increase awareness. Specifically, the session will focus on the use of the ACBSP brand and quality business education, outcomes for graduates, and quality of the brand. The session will highlight creative ways in which branding materials are currently being used at some campuses as well as how best to communicate the benefits of specialized business accreditation to students, faculty and other stakeholders.

58:21 On-Demand FREE