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The business unit has a culture of social responsibility, which is integrated into the institutional educational model and the business programs, significantly impacting results and social recognition. The university's social responsibility is reflected in student services such as the solidarity store, activities with Enactus, childcare services, and scholarship programs. The business unit has the technological resources and updated equipment necessary for the operation of all educational programs. The business unit has a strong team integration that enables it to achieve results and consolidate projects. The mission and vision of both the institution and the business unit are clearly defined and aligned. The institutional philosophy is pervasive throughout all areas of the business unit. The business unit has a highly qualified faculty that positively impacts the quality training of students. A high percentage of them have doctoral training. The business unit has a mentoring program for new professors; these mentors are professors of the business unit with more experience and seniority in the institution, which facilitates the integration of these new members with the activities of the unit. A systematic support network for students from enrollment to graduation is in place, with tools such as call systems for student tracking, tutoring services, academic advising, scholarship programs, on-campus childcare services, and a solidarity store. The role of the Retention Office in Educational Support processes, such as tutoring services, academic counseling, and advising, is a central part of student retention efforts. The Board of external advisors as a consultation tool contribute to the continuous improvement process of the business unit.