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Basis for the decision/program commentsStandard #1The business unit’s effectiveness at reaching the community could be described as implementing a best practice with the Linkage program where a university employee at each campus interacts with the local industry to suggest program improvements.Social responsibility is effectively demonstrated by the business unit in the business incubator, a business unit initiative attached to the Center for Excellence in Competitiveness, that assists local entrepreneurs in starting businesses, locating seed money, providing grant funds, and offering free consulting services; additionally, the Center provides informative seminars to the local community.Standard #3The business unit uses various methods to seek information from its students and other stakeholders. These include: student satisfaction surveys; faculty evaluations; students’ right to review grades; academic advisors; electronic complaint box; and linkages with industry, parent surveys and employers surveys. The business unit also provides various methods and procedures to manage and resolve faculty, and staff complaints. These include the faculty senate and electronic complaint box.The business unit developed a system to determine student and key stakeholder satisfaction and dissatisfaction through appropriate channels. Each business major is organized in a formal unit called Academy (faculty committee). One of the functions of the academies is to assess the level of satisfaction or dissatisfaction of student and stakeholders, as well as establish benchmarks. Standard #4Many very good initiatives are in place in assessment; however, many are at the initial stages of deployment. The business unit is encouraged to continue in your efforts toward full deployment.Standard #5As a part of implementation of the Strategic Plan 2020, CETYS University established the Academic Development and Improvement Center (CDMA in Spanish). The CDMA conducts comprehensive training programs including pedagogical training, use of educational technology, professional training and training on values and humanism. The Center also offers free certification program on information literacy to full-time, part-time, and adjunct faculties. The information collected through meetings and conversation with faculty members provided evidence of availability and use of these services by the faculty.Standard #6It was clear that the business unit supports and encourages student engagement in international education and experiences as evident by the articulation and partnership agreements maintained with SDSU, City University of Seattle, and other international business schools. These agreements further reinforce the school’s vision of “being competitive according to world standards” and provides students with unique educational experiences, while also earning credit towards their degree(s).1. The most significant opportunities for improvement are:Institutional OverviewThe dean of the college of business and administration is reflected on the organizational chart, but the dean’s relationship based on that organizational chart to the schools of business and the business faculty is not clear. It may benefit the business unit for clarification purposes for the general public to make clear this relationship.The Council for Higher Education Accreditation (CHEA) mandates that the university clearly communicate its business students’ performance to the general public. CETYS currently does not communicate those results.It must be made particularly clear and communicated to CETYS University stakeholders in all university documentation, public records, and promotional materials that the degrees in graphic design are not accredited by ACBSP.There is some confusion over the use of the WASC accreditation logo. While the University states in its secured site the following quote that makes the limitations of candidacy clear, the general public may be confused since on other webpages accreditation is stated and the WASC logo is predominate. CETYS Universidad has been recognized as a Candidate for Accreditation by the Accrediting Commission for Senior Colleges and Universities of the Western Association of School and Colleges (WASC), 985 Atlantic Avenue, #100, Alameda, CA 94501, 510-748-9001. This status is a preliminary affiliation with the Commission awarded for a maximum period of four years. Candidacy is an indication that the institution is progressing toward Accreditation. Candidacy is not Accreditation and does not ensure eventual Accreditation. (sic) Standard #1The visiting team discovered disconnects between the dean of the college of business and administration and the campus directors of the schools of business ACBSP Standards require the head of the business unit to lead that unit. Faculty and administrators in Mexicali and Tijuana had limited interaction and influence from the dean of the business unit. The business unit might realize benefits from stronger ties between dean of the business unit and the schools of business in Mexicali and Tijuana. The Ensenada faculty, due to the dean of the college of business and administration’s office location on that campus, experiences more interaction. Stronger ties at each location may assist the dean to personally lead and experience greater participation in creating and sustaining values, business school or program directions, performance expectations, student focus, and a leadership system that promotes performance excellence.Standard #3The business unit may benefit and enrich its programs by establishing a business advisory council for each campus to further strengthen relationship with employers, business organizations and prospective donors.While the business unit collected and analyzed multi-year survey data from students and some other stakeholders, the deployment of the results are in initial stages. Continuous progress on deployment of survey results may benefit the business unit in improving the quality of education and other services.Standard #4During the site visit, it became clear that the business unit does not provide trend data for the direct assessment of student learning within the undergraduate business programs offered at the Ensenada campus or within the MBA program. Data trending is an important step in the development of a continuous quality improvement system.The business unit does not utilize external measures to assess the performance of the MBA program. The business unit may benefit in determining external measures of student learning within its MBA program to evaluate performance against benchmark or comparison information. There does not appear to be a multi-year schedule for the systematic review of all Periodic Program Review reports to ensure that program learning outcomes/objectives are assessed regularly with action items to improve student achievement of these objectives and program success in developing effective curricular development.Standard #5As presented in the Figure 5.3 on page 104, 64.32 percent of undergraduate and 24 percent of graduate courses were taught by academically or professionally qualified faculty. These ratios were significantly below the ACBSP historical norms of 70 percent and 90 percent, respectively. As presented in the Figure 5.3 on page 104, 3 percent of undergraduate and 5 percent of graduate courses were taught by academically qualified faculty. These ratios were significantly below the ACBSP historical norms of 40 percent and 70 percent, respectively.As presented in Figure 5.1 and 5.2, 62courses were taught by faculty with Bachelor’s degree. The business unit may improve the quality of education and student learning by increasing the number of courses taught by academically and/or professionally-qualified faculty.Standard #6It is clear that the BBM program does not meet the minimum CPC requirements in the Ethics and Policy/Integrative Experience areas in standard six. Figure 6.5 only reflects 9 hours of Ethics instruction in the program and 13 hours of Policy/Integrative Experience instruction, which is not near the 30 hour requirement. This may result in students not understanding many of the ethical or business integration issues affecting business management. Addressing this opportunity may assist the business unit in enhancing the depth and breadth of these programs. The business programs do not meet the minimum general education requirements of at least 40 percent of the degree as suggested by ACBSP Standard 6.1.4b. This may result in the student not understanding enough of the environment in which the business operates to be able to live and work productively within it.
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